Showing posts with label Beer. Show all posts
Showing posts with label Beer. Show all posts

Friday, September 23, 2011

Explore Your Craft by DRAFT

An opportunity to partake in art, food and most importantly BEER. Explore Your Craft will be in 4 cities in October, including Orlando!




Per the website,

"DRAFT has partnered with Widmer Brothers Brewing to create Explore Your Craft, an evening celebrating the artistry of brewing, cooking, visual art and musical performance. Centered around the Widmer Brothers’ collection, a chef-designed menu features dishes made specifically for and with Widmer beer, served at pairing stations throughout the space. A visual and musical feast fills the room, with a live performance artist and unique soundscapes from some of the area’s most celebrated musicians. Once inspired by pints and plates, patrons can pick up a paintbrush and join our artist in creating a special, one-of-a-kind work of art."


A great opportunity to meet a Co-Founder of the first Microbrewery in the progressive state of Oregon.





Its great to have events like this in Orlando, an artful and inspiring city. Come out and take part in local culture.

Wednesday, August 31, 2011

Plenty of Swag to Go Around...

Being that the club is comprised of creators, be it Landscape Architect or Graphic Artist, everything we do must be accomplished with a unique touch. Simply brewing beer, bottling beer and drinking beer wasn't enough to pass the time (kind of).




Our thought is that only half of the creativity involved in brewing beer has to do with the ingredients of the beer itself. The other half should be applied to the bottle's face and cap...and t-shirts...and glasses. You can see where this uncontrolled creativity could get out of hand. Since each of our styles varies, we needed something to brand our club's efforts and provide a framework for each member's 'bursting' creativity. This is where our dedicated Graphic Artist (and wife) stepped in. Our brand was established through the custom OCBC logo and applied to shirts and glasses. Many friends, family and fans are already able to take part in our club with the nearly 100 glasses and t-shirts that have been ordered and distributed in the past few weeks.


The OCBC logo, t-shirts and glasses weren't enough. We wanted to create an identity for each beer through artwork and by name. Keeping the OCBC brand in mind, our Graphic Artist (and wife) created a template package for our labels to be placed within. These templates act as the unifying element for our distinctly different designs (and beers). When a member creates a beer and names it, that member then designs artwork inspired by that beer and places it into the template creating the BEER LABEL (At Home IPA shown). Each beer and its label is unique and shows insight to its originator.

We are all creators, liking many different types of beer and design, brought together by the sport of brewing!