Plenty of Swag to Go Around...

Being that the club is comprised of creators, be it Landscape Architect or Graphic Artist, everything we do must be accomplished with a unique touch. Simply brewing beer, bottling beer and drinking beer wasn't enough to pass the time (kind of).

Our thought is that only half of the creativity involved in brewing beer has to do with the ingredients of the beer itself. The other half should be applied to the bottle's face and cap...and t-shirts...and glasses. You can see where this uncontrolled creativity could get out of hand. Since each of our styles varies, we needed something to brand our club's efforts and provide a framework for each member's 'bursting' creativity. This is where our dedicated Graphic Artist (and wife) stepped in. Our brand was established through the custom OCBC logo and applied to shirts and glasses. Many friends, family and fans are already able to take part in our club with the nearly 100 glasses and t-shirts that have been ordered and distributed in the past few weeks.

The OCBC logo, t-shirts and glasses weren't enough. We wanted to create an identity for each beer through artwork and by name. Keeping the OCBC brand in mind, our Graphic Artist (and wife) created a template package for our labels to be placed within. These templates act as the unifying element for our distinctly different designs (and beers). When a member creates a beer and names it, that member then designs artwork inspired by that beer and places it into the template creating the BEER LABEL (At Home IPA shown). Each beer and its label is unique and shows insight to its originator.

We are all creators, liking many different types of beer and design, brought together by the sport of brewing!